---
title: Could potential rising equipment costs affect the outlook for new vehicle demand?
description: It remains to be seen how things will go until OEMs open their 2022 order boards, but if it's based on demand numbers could be huge.
---

[FTR | Ask the Experts ](https://ask.ftrintel.com)

# [Could potential rising equipment costs affect the outlook for new vehicle demand?](https://ask.ftrintel.com/equipment-costs-demand)

 Written by [The FTR Experts](https://ask.ftrintel.com/author/experts) | Jun 24, 2021 4:33:28 PM

**Don Ake and Jonathan Starks discuss how new vehicle demand could be affected by a hike in equipment costs, and indicators that may predict a change.  
**

This Q&A response from the FTR Experts came from our May CV Update webinar. View the video and the key takeaways below. 

 

**Key Takeaways:**

- It remains to be seen how things will go until OEMs open their 2022 order boards, but if it's based on demand numbers could be huge.
- Costs too high will tamp down demand, however.
- Equipment costs have the potential to slow things, but not stop things.

 

[View full post](https://ask.ftrintel.com/equipment-costs-demand)

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