Could potential rising equipment costs affect the outlook for new vehicle demand?

Don Ake and Jonathan Starks discuss how new vehicle demand could be affected by a hike in equipment costs, and indicators that may predict a change.

This Q&A response from the FTR Experts came from our May CV Update webinar. View the video and the key takeaways below. 

• It remains to be seen how things will go until OEMs open their 2022 order boards, but if it's based on demand numbers could be huge.
• Costs too high will tamp down demand, however.
• Equipment costs have the potential to slow things, but not stop things.